The unified customer experience platform

Every customer conversation, on one platform.

Brightline unifies social, service, marketing and insights for large brands, so every team works from the same customer record.

  • LeaderSample Analyst GridUnified CX platforms · sample badge
  • Top ratedSample Peer ReviewEnterprise social suites · sample badge
  • Strong performerSample Wave ReportService automation · sample badge

Trusted by experience teams at the world’s most careful brands · sample customers

Customers

One platform, proven where the stakes are high.

Customer story · sample
“Social, service and marketing used to be three tools and three versions of the customer. Now a rebooking question and a campaign reply land in the same place.”
SVP, Digital Customer ExperienceHalvard Air · Travel and hospitality
11
regional tools retired
4
teams on one customer record
1
platform to secure and audit

Sample figures for a fictional customer.

Platform

Six suites. One customer record.

Each suite stands on its own and shares its data, roles and audit trail with the others. Start where the need is greatest and add the rest when you are ready.

Marketing leaders

Social Publishing

One calendar for every brand, region and channel, with approvals and brand checks applied before a post is scheduled.

  • Global content calendar
  • Approval paths
  • Brand rule checks
Marketing leaders

Marketing Orchestration

Run global campaigns from one brief, with owners, regional adaptations, approvals and results kept on a single record.

  • Shared campaign brief
  • Regional adaptation
  • Governed approvals
Service leaders

Customer Service

Every social, chat, email and messaging case in one queue, routed by skill and intent, with the customer’s full history beside it.

  • Omnichannel queue
  • Skills-based routing
  • SLA timers
Service leaders

Conversational AI

Assistants that answer routine questions from your approved knowledge and hand over to an agent with the conversation intact.

  • Approved knowledge only
  • Warm handover
  • Suggested replies
IT and security

Insights and Data

A unified data model for every conversation, with dashboards for the business and governed exports for your warehouse.

  • Unified data model
  • Warehouse export
  • Open APIs
IT and security

Governance and Trust

Single sign-on, granular roles, a complete audit trail and regional data residency across every Brightline suite.

  • SSO and SCIM
  • Audit trail
  • Data residency

See the whole platform

40+
channels in one inbox
120
markets on shared calendars
6
suites on one data model
3
data regions to choose from

Sample figures for a fictional company, shown for illustration.

Solutions

Built for the teams who answer for the customer.

Marketing leaders

Plan, approve and publish across regions from one calendar, with brand rules and approval paths applied before anything goes live.

  • Approval paths per market
  • Brand rule checks
  • One campaign record
Suites for marketing leaders

Service leaders

Bring every channel into one queue, route each case by skill and intent, and give agents the full customer history before they reply.

  • Skills-based routing
  • One case timeline
  • Handle-time reporting
Suites for service leaders

IT and security

Single sign-on, role-based access, a complete audit trail and regional data residency come standard, so your security review has what it needs on day one.

  • SSO and SCIM
  • Exportable audit trail
  • Regional data residency
Suites for IT and security
Industries

Shaped by regulated, high-volume businesses.

The same platform, configured for the rules and rhythms of your industry.

Financial services

Archived conversations, supervised publishing and disclosures checked before review.

Retail

Launch calendars by market and service queues that scale for peak season.

Travel and hospitality

Disruption messaging and rebooking cases handled from one customer timeline.

Telecommunications

Outage updates, high-volume care and intent routing across every channel.

Consumer goods

Many brands and agencies working inside one set of rules and one asset library.

Technology

Community, support and product feedback connected to the same customer record.