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Marketing leaders

Marketing Orchestration

Campaigns governed from brief to report

Run global campaigns from one brief, with owners, regional adaptations, approvals and results kept on a single record.

Shared campaign briefRegional adaptationGoverned approvals

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Rollout guideThe enterprise rollout guide

A practical plan for bringing social, service and marketing onto one platform: who decides what, in which order, and how to know it is working.

Read the guide
Overview

Campaigns governed from brief to report.

A global campaign passes through dozens of hands before it reaches a customer. Marketing Orchestration keeps the brief, the adaptations, the sign-offs and the results together, so the question “who approved this?” always has an answer.

Capabilities

What Marketing Orchestration does.

01

One brief, adapted by every market

Head office sets the objective, audience and mandatory elements. Regional teams adapt within those limits and submit for approval in the same record.

02

Governance without a bottleneck

Low-risk changes follow a fast path; regulated claims follow the full one. Each campaign shows where it is waiting and on whom.

03

Budgets beside the work

Planned and committed spend sit next to the assets they pay for, by market and channel, without a separate spreadsheet.

04

Results on the same record

Reach, response and service impact report back to the campaign that caused them, ready for the next brief.

Details

The specifics your evaluation will ask for.

Sample specifications for a fictional product. Shared controls such as single sign-on and the audit trail apply to every suite.

Works with
Paid, owned and earned channels; your asset and planning tools
Approval paths
Fast and full paths by risk level, market and claim type
Access
Roles for global, regional, agency and legal reviewers
Record
Brief, adaptations, sign-offs, spend and results in one timeline
Guide chapter · The enterprise rollout guideGovernance that does not slow a launchHow to sort changes into fast and full approval paths and keep both on record.Read the chapter
Also on the platform

Suites that work with Marketing Orchestration.

See all six suites

Marketing leaders

Social Publishing

One calendar for every brand, region and channel, with approvals and brand checks applied before a post is scheduled.

  • Global content calendar
  • Approval paths
  • Brand rule checks
Service leaders

Customer Service

Every social, chat, email and messaging case in one queue, routed by skill and intent, with the customer’s full history beside it.

  • Omnichannel queue
  • Skills-based routing
  • SLA timers
Service leaders

Conversational AI

Assistants that answer routine questions from your approved knowledge and hand over to an agent with the conversation intact.

  • Approved knowledge only
  • Warm handover
  • Suggested replies