Brightline
Marketing leaders

Social Publishing

Plan, approve and publish in every market

One calendar for every brand, region and channel, with approvals and brand checks applied before a post is scheduled.

Global content calendarApproval pathsBrand rule checks

Fictional site: the form completes in your browser and nothing is sent.

Rollout guideThe enterprise rollout guide

A practical plan for bringing social, service and marketing onto one platform: who decides what, in which order, and how to know it is working.

Read the guide
Overview

Plan, approve and publish in every market.

Global brands publish thousands of posts a month through agencies, regional teams and franchisees. Social Publishing gives all of them one calendar and one approval path, so head office sees what is planned and each market keeps its own voice.

Capabilities

What Social Publishing does.

01

A calendar every market shares

Plan by brand, region and channel. Filter to one market or see the whole quarter, with conflicts and gaps flagged before they happen.

02

Approval paths that fit your org chart

Route drafts through brand, legal and regional owners in the order you define. Nothing is scheduled until the last approver signs.

03

Brand rules checked before review

Required disclosures, banned terms and asset licences are checked when a draft is saved, so reviewers spend time on judgment, not proofreading.

04

One library for approved assets

Images, video and copy blocks carry their usage rights and expiry dates with them, in every market that uses them.

Details

The specifics your evaluation will ask for.

Sample specifications for a fictional product. Shared controls such as single sign-on and the audit trail apply to every suite.

Works with
Social networks, messaging channels, review sites and owned communities
Approval steps
Up to eight per path, with deputies and deadlines
Access
Roles by brand, market and channel; agency seats with limited scope
Record
Every draft, comment, approval and edit kept with the published post
Guide chapter · The enterprise rollout guideA content calendar every market can shareHow to agree owners, naming and approval paths before the first post is planned.Read the chapter
Also on the platform

Suites that work with Social Publishing.

See all six suites

Marketing leaders

Marketing Orchestration

Run global campaigns from one brief, with owners, regional adaptations, approvals and results kept on a single record.

  • Shared campaign brief
  • Regional adaptation
  • Governed approvals
Service leaders

Customer Service

Every social, chat, email and messaging case in one queue, routed by skill and intent, with the customer’s full history beside it.

  • Omnichannel queue
  • Skills-based routing
  • SLA timers
Service leaders

Conversational AI

Assistants that answer routine questions from your approved knowledge and hand over to an agent with the conversation intact.

  • Approved knowledge only
  • Warm handover
  • Suggested replies